TeenyCoders teaches kids programming online. The engagement covered both organic SEO — long-tail keyword strategy and site restructuring — and paid social management across Meta, LinkedIn, and PPC, so every channel reinforced the others instead of competing for the same budget.
Illustrative curve — hover the markers for milestones.
Scroll to see each stage of the strategy stack and peel away to the next.
Long-tail keyword research paired with website structure refinement and mobile optimization built the technical base for ranking growth.
Merged and removed underperforming sections of the old site, built an integrated site-wide keyword strategy, and organized content around real user intent.
Launched PPC on Google and Bing alongside LinkedIn sponsored updates, InMails, and dynamic ads, plus Facebook and Instagram campaigns aimed at parents and students.
Used an advanced data-led approach to identify schools open to quality programming education, combining cold email outreach with follow-up calls to convert institutional leads.
Rebuilt Mailchimp integration and social content calendars to keep engaging leads post-click, while an AdWords account audit cut cost-per-click by 58%.
Real Google Analytics, search result, and ads performance screenshots.
Ranked #1 locally for "Programming Courses for Kids," the exact commercial-intent search TeenyCoders needed to own.
744 total leads generated (473 from LinkedIn, 271 from PPC) with a 6.39% average conversion rate from LinkedIn Ads.
An AdWords account audit cut cost-per-click by 58% and lifted click-through-rate by 138.9%, improving ROAS by 92.2%.
"SEO and paid social don't have to compete for budget when they're built to reinforce each other — organic earns trust, paid social earns reach, and together they earned TeenyCoders both."
— Muhammad Ahmad, SEO & Paid Social Manager, TeenyCoders